From idea to something real.

WHO I WORK WITH

Most teams have more ideas than capacity. AI has collapsed the distance between dreaming something up and building it, but most teams haven’t caught up yet. I help them close the gap.

Most teams have more ideas than capacity. AI has collapsed the distance between dreaming something up and building it, but most teams haven’t caught up yet. I help them close the gap.

Product and growth leaders, founders, and innovation teams who have a backlog of good ideas and not enough runway to test them.

Product and growth leaders, founders, and innovation teams who have a backlog of good ideas and not enough runway to test them.

HOW WE CAN WORK TOGETHER

Idea triage. A focused session to sort through what’s on your plate and figure out what’s actually worth building.

Idea triage. A focused session to sort through what’s on your plate and figure out what’s actually worth building.

Two-week sprints.
Prioritize: turn a messy pile of ideas into a ranked roadmap, with the reasoning behind it.
Build: take one idea to a working prototype you can put in front of people.
Validate: prototype plus the business case, GTM angle, and an honest go/no-go.

Two-week sprints.
Prioritize: turn a messy pile of ideas into a ranked roadmap, with the reasoning behind it.
Build: take one idea to a working prototype you can put in front of people.
Validate: prototype plus the business case, GTM angle, and an honest go/no-go.

Ongoing advisory. A monthly partnership to keep momentum after the sprint: sharpening the GTM, pressure-testing decisions, running the next round.

Ongoing advisory. A monthly partnership to keep momentum after the sprint: sharpening the GTM, pressure-testing decisions, running the next round.

A BIT ABOUT ME

Katlin Arps

I’ve spent my career at the intersection of product, growth, and strategy in B2B SaaS and healthcare. I like messy problems, clear thinking, and work that actually ships.

I’ve spent my career at the intersection of product, growth, and strategy in B2B SaaS and healthcare. I like messy problems, clear thinking, and work that actually ships.